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17 Facts About Newsletters That Will Impress Your Friends

Updated: Mar 5

Do you want to impress your friends with some interesting facts about newsletters? Look no further! Here are 17 facts about newsletters that are sure to impress:

  • The first known newsletter was published in 1538 by a Venetian publisher.

  • The term "newsletter" was first used in the 17th century to refer to a bulletin that provided news and information.

  • Gary Thuerk sent the first email newsletter in 1978 to promote a computer product.

  • Email newsletters are still one of the most effective marketing channels, with an average open rate of 22.86%.

  • Newsletters can be used for a variety of purposes, including marketing, community building, and education.

  • Personalized subject lines can increase open rates by 50%.

  • Including images in newsletters can increase click-through rates by 42%.

  • Newsletters with a clear call-to-action have a higher conversion rate.

  • The ideal length for a newsletter is between 200-500 words.

  • Tuesday and Thursday are the best days to send newsletters.

  • Including social sharing buttons in newsletters can increase reach and engagement.

  • The average click-to-open rate for newsletters is 14.10%.

  • Using segmentation and targeting can increase the effectiveness of newsletters.

  • Newsletters should be mobile-responsive to accommodate the increasing number of mobile users.

  • Newsletters with a recognizable sender name have higher open rates.

  • Newsletters can be automated to save time and improve consistency.

  • Subscribers are more likely to unsubscribe if newsletters are too frequent or irrelevant to their interests.

In conclusion, newsletters have a long and interesting history, and are still a valuable marketing tool in the digital age. By following best practices and utilizing personalized and targeted content, businesses and organizations can increase engagement and build strong relationships with their subscribers.


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